Meet the Founder

Brian Murray founded Motive Training in 2018 because the personal training industry lacked a clear standard for quality. Too many programs were built on guesswork, templates, and surface-level effort.

The goal at Motive is straightforward: assess before prescribing, build programs that match real bodies, and coach with enough precision that clients understand what they're doing and why.

We use Functional Range Conditioning (FRC®) as the foundation, emphasizing joint health, mobility, and strength that translates outside the gym.

If you're looking for training that starts with understanding your body — that's exactly what we built Motive for.